Established in 2007 out of the downtown Las Vegas Arts District, the first collection of Billionaire mafia. t-shirts were created in an abandoned liquor store converted into a design studio by Lana Fuchs. Growing up in the streets of Brooklyn, NY, Lana Fuchs created Billionaire mafia to embrace her love for music, art and fashion while paying homage to her family history of self-made entrepreneurs. Billionaire Mafia has also been seen worn by famous artists such as Ray J, Truth, Shorty Mac, Aaron Carter, Busta Rhymes, Shane Sparks, and more.