Sean 'P.Diddy' Combs has always incorporated his great sense of style into every aspect of his life. In 1998, Mr. Combs decided to fulfill a life-long dream when he launched a signature collection of sportswear under his name Sean John. Mr. Combs created the line to fill a void in the market for well-made, sophisticated fashion forward clothing that also reflected an urban sensibility and style. Sean John has quickly grown from an urban label to an international brand. Cluburban is proud to be a major retailer of all the fine clothing from Sean John and Diddy.