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Based out of Los Angeles, Crooks & Castles apparel got its original hype from a variety of celebrities that embraced the vision of the brand. Jay-Z, Fabulous, Rick Ross, Kanye West, Ludacris, The Game, Lamar Odom and Nas have all been spotted wearing Crooks and Castles shirts and other Crooks apparel. Featuring the companies chain link "C" design and intricate logos that play off the popularity of more well-known labels and designers, a Crooks shirt or Crooks hat is a typical sight in hip-hop music videos from the likes of Kid Cudi to Big Sean. And while the company has continued to expand into other articles of clothing, Crooks and Castles shirts remain one of the brand's most popular pieces and one of the most popular garments on the streetwear market. It may just be starting to secure its place as one of the premier streetwear brands on the planet, but it's already safe to say that the Crooks & Castles brand is on the road to riches.